Truly Nolen Franchise
Call Us (856) 288-7233

History of the Mouse Car

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Why Choose Truly Nolen Franchise
  • Learn From Franchise Owners Who Make Millions!
  • Large Margins on Recurring Revenue Streams
  • Low Capital Startup Service Business
  • Start from your Home!
  • Comprehensive Management Support
  • A Great Culture Among Franchise Owners
  • Nationally Recognized Brand Equity
  • Training Programs
  • Back Office Support
  • Marketing and Inbound Call Support

Those Famous Mouse Cars

Our trademark yellow mouse cars and yellow trucks have helped identify Truly Nolen as the pest control company with a sense of humor and a taste for fun. These highly visible moving billboards have been around since 1961 and are only one of the many things that give Truly Nolen its distinctive flair

The Red Ant
[Truly's original bug truck]
The Early Mouse Car
The New Mouse Car
The Mouselimo

The Iconic Mouse Car

Early in his business, Truly searched for a cost effective, yet highly efficient way to bring attention to his business endeavors. In the early 1960's he decided to establish a company color and style. One of his managers created a red ant car to surprise Truly. While funny, it didn't quite hit the mark. A scorpion car was developed next, and several other variations on the theme followed. Eventually a small sedan was adapted to the current day Mousecar, with incredibly huge ears and a tail. The original ears were not aerodynamic or flexible, so the car could not travel more than 25 to 35 miles an hour without damaging the ears. One of the mechanics went to work and developed a spring system that allowed the ears to lay back when the car was in motion.


Through its evolution, the Mouse Car has drawn attention to the company, made media headlines on numerous occasions, and has become a part of the community. Other companies would have to spend millions in advertising dollars to accomplish what Truly's employees and franchisees can do by simply driving to work each day. A variety of fuel friendly and environmentally conscious cars are used today, as these cars can provide a significant saving for the company and its franchisees. In fact, just about any vehicle can be turned into a Mouse Car. Take a look at some of the ideas from our branches and franchisees! Service staff, who need specially designated areas to transport chemical material, traditionally drive small two-door trucks with shells or lockboxes, painted Truly Nolen yellow and sporting "ant" antennae and appropriate decals.


Call Us Now For Franchise Opportunities: (856) 288-7233

Franchise Benefits

Truly Nolen's National Commercial Division handles the logistics of our large scale and sophisticated commercial accounts. As a franchisee, you may be able to service some of these accounts on Truly Nolen's behalf.

Service Programs

Using the Four Seasons program, Truly Nolen pest professionals can proactively introduce control measures in order to implement a very effective pest management program. Basically, we do the right things at precisely the right time!

Franchise Locations

Truly Nolen is available throughout the US including New Jersey, Pennsylvania, Arizona, California, Delaware, Florida, Georgia, Kentucky, Massachusetts, Michigan, New Jersey, New Mexico, New York and more!

Satisfaction Guaranteed Pest Service

Truly Nolen wants to share this pest control expertise by franchising with motivated individuals. We encourage you to review this site, especially our franchise benefits and service programs page, to discover why Truly Nolen is the right choice for you!

Truly Nolen Franchise: Voted #1 in North America

Truly Nolen Franchise: Voted #1 in North America

Truly Nolen is one of the fastest expanding pest control companies, with more than 185 branches in more than 55 countries around the world.